Privacy Policy

Last updated: January 2026

This Privacy Policy explains how 80proofactivist.com ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, which reviews and lists top betting sites available to UK users. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following types of information:

• Identity data: such as your name, if you contact us or subscribe to updates.
• Contact data: such as your email address, where you voluntarily provide it.
• Technical data: including your IP address, browser type, device information, and operating system.
• Cookie data: information gathered through cookies and similar tracking technologies (see our Cookie Policy below).
• Usage data: pages visited, time spent on the site, referring URLs, and interaction with affiliate links.

We do not knowingly collect data from anyone under the age of 18. Our content relates to gambling and is intended for adults only.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: to understand how visitors use our site and to monitor performance.
• Affiliate tracking: to record clicks and referrals to third-party betting operators so we can receive affiliate commissions. This is our lawful basis of legitimate interest.
• Site improvement: to enhance content, usability, and relevance of our reviews and rankings.
• Communication: to respond to enquiries you send to us.

We do not sell your personal data to third parties.

Cookie Policy

We use the following types of cookies:

• Strictly necessary cookies: required for the site to function correctly.
• Analytics cookies: help us measure traffic and usage patterns (e.g. Google Analytics).
• Affiliate/tracking cookies: placed when you click outbound links to betting operators, enabling commission attribution.
• Preference cookies: remember your settings and choices.

Opting out: You can manage or disable cookies at any time through your browser settings, or via our cookie consent banner. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on. Please note that disabling cookies may affect site functionality and affiliate tracking.

Third-Party Links

Our website contains links to third-party casino, betting, and gambling operator websites, as well as affiliate partners. When you click these links, you leave our site and become subject to the privacy policies of those third parties. We do not control, and are not responsible for, the privacy practices, data handling, or content of any third-party website. We encourage you to review the privacy policy of every site you visit. Gambling can be addictive — please play responsibly. For support, visit BeGambleAware.org or GamStop.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you (subject access request).
• Request rectification of inaccurate or incomplete data.
• Request erasure of your personal data ("right to be forgotten").
• Restrict or object to processing of your data.
• Data portability, where applicable.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

While we primarily serve UK visitors, if you are located in the EU/EEA, equivalent rights apply under the EU GDPR. If you are a US resident, you may have additional rights under applicable state laws such as the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. Note that we do not sell personal information.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy:

• Analytics and usage data: typically up to 26 months.
• Contact/enquiry data: up to 12 months after the matter is resolved.
• Cookie data: in line with the expiry periods stated in our cookie consent settings.

Data may be retained longer where required by law or to establish, exercise, or defend legal claims. When data is no longer needed, it is securely deleted or anonymised.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Email: privacy@80proofactivist.com
Website: 80proofactivist.com

We aim to respond to all requests within 30 days.